Privacy Policy
Privacy Policy
1. What is the purpose of this privacy policy?
2. Who is responsible for processing your data?
3. What data do we process?
4. For what purpose do we process your data?
5. On what legal basis do we process your data?
6. What about profiling and automated individual decision-making?
7. To whom do we disclose your data?
8. Is your personal data also transferred abroad?
9. How long do we process your data?
10. How do we protect your data?
11. What are your rights?
12. Do we use tracking and online advertising technologies?
13. Can this privacy policy be amended?
1. What does this privacy policy cover?
playmiros Sàrl (hereinafter also “we,” “our”) collects and processes personal data about you or other individuals (referred to as “third parties”). Here, we use the term “data” as a synonym for “personal data” or “personal information.” In this privacy policy, we describe how we use your data when you use our website (www.playmiros.com), our other websites, or our apps; when you purchase our services or products; when we are bound by a contract; when you communicate with us; or when you interact with us in any other way. In the event of additional processing activities not covered by this privacy policy, we will inform you in a timely manner. Furthermore, we reserve the right to inform you separately about the processing of your data, for example in consent statements, contractual terms, additional privacy notices, forms, and notes. This privacy notice is designed to meet the requirements of the EU General Data Protection Regulation (“GDPR”) and the Swiss Data Protection Act (“DPA”). However, the application of these laws and their respective scopes of application are assessed on a case-by-case basis.
2. Who is responsible for processing your data?
From a data protection perspective, playmiros Sàrl is responsible for processing the data of playmiros Sàrl described in this privacy policy, unless otherwise specified on a case-by-case basis.
For any inquiries regarding the protection of your data and the exercise of your rights, as provided for in Section 11 of this privacy policy, you may contact us using the following contact information:
Playmiros Sàrl
Joris Favre
Rue PICTET-De-BOCK 9
1205 Geneva
Switzerland
direction@playmiros.com
3. What data do we process?
We process various categories of data concerning you. The main categories are as follows:
Technical data: When you use our website or other digital platforms, we collect your device’s IP address and other technical data to ensure the functionality and security of these digital platforms. This data also includes logs in which the use of our systems is recorded. As a general rule, we retain technical data for [6] months. To ensure the functionality of these digital platforms, we may also assign you or your device an individual code. Technical data alone generally does not allow conclusions to be drawn about your identity. However, in the context of user accounts, registrations, access controls, or the fulfillment of contracts, it may be linked to other categories of data (and thus, where applicable, to you personally).
Registration Data: Certain offers and services can only be used with a user account or registration, which can be done directly with us or through our external login service providers. In this context, you must provide us with certain data, and we collect data regarding the use of the offer or service. We generally retain registration data for [12] months after the end of service use or the closure of the user account.
Communication Data: When you contact us via the contact form, by email, by phone, by mail, or through any other means of communication, we collect the data exchanged between you and us, including your contact information and the details of the communication. If we wish to or are required to verify your identity, we collect data to identify you (for example, a copy of an ID). As a general rule, we retain this data for [12] months from the last exchange with you. This period may be longer to the extent necessary for evidentiary purposes, to comply with legal or contractual requirements, or for technical reasons. Emails in personal inboxes and written correspondence are generally retained for at least [10] years.
Master data: By master data, we mean the basic data we need, in addition to contractual data (see below), to manage our contractual and other business relationships or for marketing and advertising purposes, such as your name, contact details, and information regarding, for example, your role and position, your bank details, your date of birth, or your customer history. We process your basic data if you are a customer or another business contact, or if you work for such a contact (for example, as a business partner’s contact person), or because we wish to contact you for our own purposes or for the purposes of a contractual partner (for example, in the context of marketing and advertising). We receive master data from you (for example, during a purchase or as part of a registration), from organizations for which you work, or from third parties such as our contractual partners, associations, and address providers, as well as from publicly accessible sources such as public registers or the internet (websites, etc.). As a general rule, we retain this data for [10] years from the last interaction with you, but at least from the end of the contract. This period may be longer to the extent necessary for evidentiary purposes, to comply with legal or contractual provisions, or for technical reasons. For purely marketing and advertising contacts, the retention period is normally much shorter, generally no longer than [2] years from the last contact.
Contractual data: This refers to data related to the conclusion or performance of a contract, such as information about contracts and services to be provided or already provided, as well as data prior to the conclusion of a contract, information necessary or used for performance, and feedback. As a general rule, we collect this data from you, from contractual partners, and from third parties involved in the performance of the contract, as well as from third-party sources (e.g., credit reporting agencies) and publicly available sources. As a general rule, we retain this data for [10] years from the last contractual activity, but at least from the end of the contract. This period may be longer to the extent necessary for evidentiary purposes, to comply with legal or contractual provisions, or for technical reasons.
Several items mentioned in this Section 3 are provided to us directly by you (e.g., through forms, in the course of communication with us, in connection with contracts, when using the website, etc.). You are not obligated to do so, except in specific cases. If you wish to enter into contracts with us or request services from us, you must also provide us with data as part of your contractual obligation in accordance with the relevant contract, including basic data, contractual data, and registration data. When using our website, the processing of technical data is unavoidable.
To the extent that this is not unlawful, we also collect data from publicly available sources or receive data from authorities and other third parties.
4. For what purpose do we process your data?
We process your data for various purposes described in this Section 4. These purposes or the underlying reasons constitute legitimate interests for us and, where applicable, for third parties.
We process your data for the purpose of communicating with you, in particular to respond to your inquiries and to assert your rights, and to contact you in case of questions. To this end, we use, in particular, communication data and master data, and, in connection with the offers and services you use, also registration data. We retain this data to document our communication with you, for training, quality assurance, and inquiry purposes.
Your data is also processed for the establishment, manage, and fulfill contractual relationships; for marketing and relationship management purposes; to conduct market research; to improve our services and operations; for product development; to comply with laws, guidelines, and recommendations from authorities and internal regulations (compliance); and for other purposes, such as in connection with our internal procedures and administration.
5. On what basis do we process your data?
When we ask for your consent for certain data processing activities, we will also inform you of the related purposes. You may revoke your consent at any time with immediate effect by sending us a written message (by mail) or, unless otherwise specified or agreed, by email; you will find our contact details under section 2 of this privacy policy. To revoke your consent regarding online tracking, as described in section 12 of this privacy policy when you have a user account, you may also revoke your consent or contact us, if applicable, via the relevant website or service. As soon as we receive notification of the withdrawal of your consent, we will no longer process your data for the purposes to which you initially consented, unless we have another legal basis. The withdrawal of your consent does not affect the lawfulness of processing carried out on the basis of that consent prior to its withdrawal.
When we do not ask for your consent for processing, we base the processing of your personal data on the fact that the processing is necessary for the preparation or performance of a contract with you (or the entity you represent) or that we or third parties have a legitimate interest therein, in particular to fulfill the conditions set forth in the preceding paragraph, the objectives described above, and to take the necessary measures. Compliance with legal provisions is also part of our legitimate interests, to the extent that it is not already recognized as a legal basis under applicable data protection legislation.
In certain cases, other legal grounds may apply, which we will communicate to you separately if necessary.
6. What about profiling and automated individual decision-making?
We may combine certain of your personal characteristics with those mentioned in section 1 using the data you have provided to us (section 3) in an automated manner (“profiling”), when we wish to determine preference data, as well as to assess risks of misuse and security, to conduct statistical analyses, or for operational planning purposes. For the same purposes, we may also create profiles, meaning we may combine behavioral and preference data, as well as basic, contractual, and technical data attributed to you, in order to better understand you as an individual with your various interests and other characteristics.
In both cases, we ensure the proportionality and reliability of the results and take measures against the misuse of these profiles or profiling. If these could result in legal consequences or significant disadvantages for you, we generally provide for manual review.
7. To whom do we disclose your data?
In connection with our contracts, the website, our services and products, our legal obligations, or to protect our legitimate interests and the other interests mentioned in Section 4, we also share your personal data with third parties, including the following categories of recipients:
Service providers: We work with service providers in Switzerland and abroad who process data about you on our behalf or jointly with us, or who receive data about you from us under their own responsibility.
Public authorities: We may transfer personal data to government agencies, courts, and other authorities in Switzerland and abroad if we are legally required or authorized to do so, or if it appears necessary to safeguard our interests.
Contractual partners, including customers: This primarily includes customers (e.g., service recipients) and other contractual partners of our company, as this data transfer arises from these contracts. If you yourself work for such a contractual partner, we may also transfer data about you to them in this context. Recipients also include contractual partners with whom we cooperate.
Other persons: These are other specific cases where the involvement and disclosure to third parties stem from the purposes described in section 4.
All of these categories of recipients may in turn engage third parties, so that your data may also be accessible to them. We may restrict processing by certain third parties (e.g., IT service providers), but not by other third parties (e.g., authorities, banks, etc.).
8. Is your personal data also transferred abroad?
As indicated in section 7, we also disclose data to other organizations. These are not located solely in Switzerland. Your data may be processed both in Europe and worldwide.
If a recipient is located in a country without adequate legal data protection, we contractually oblige the recipient to comply with applicable data protection requirements (we use the European Commission’s revised standard contractual clauses for this purpose, which can be viewed here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), provided that the recipient is not already subject to a legally recognized set of rules to ensure data protection and we cannot rely on an exception provision. An exception may apply, for example, in the case of legal proceedings abroad, but also in cases of overriding public interest or if the performance of a contract requires such disclosure, if you have given your consent, or if the data in question is data that you have made publicly available and have not objected to its processing.
Please also note that data exchanged via the Internet often passes through third countries. Your data may therefore end up abroad even if the sender and recipient are located in the same country.
9. How long do we process your data?
We process your data for as long as our processing purposes, statutory retention periods, and our legitimate interests in processing for documentation and evidence purposes require, or as long as storage is technically necessary. You can find further information on the respective storage and processing periods for the different categories of data in Section 3 or for the categories of cookies in Section 12. Unless there is a legal or contractual obligation to the contrary, we delete or anonymize your data after the storage or processing period has expired as part of our standard procedures.
10. How do we protect your data?
We take appropriate security measures to preserve the confidentiality, integrity, and availability of your personal data, to protect it against unauthorized or unlawful processing, and to counter the risks of loss, accidental alteration, disclosure, or unauthorized access.
11. What are your rights?
To help you control the processing of your personal data, you also have the following rights regarding our data processing, in accordance with applicable data protection laws:
- The right to ask us whether we are processing data about you and, if so, what data;
- The right to ask us to correct data if it is inaccurate;
- The right to request the deletion of data;
- The right to ask us to provide certain personal data in a commonly used electronic format or to transfer it to another data controller;
- The right to withdraw consent, to the extent that our processing is based on your consent;
- the right to obtain, upon request, additional information necessary to exercise these rights;
- the right to object to automated individual decision-making (Section 6), to express your point of view, and to request that the decision be reviewed by a natural person.
If you wish to exercise the aforementioned rights with respect to us, please contact us in writing, by visiting our offices, or, unless otherwise specified or agreed, by email; you will find our contact details in Section 2. To prevent any abuse, we must verify your identity (for example, by means of a copy of your ID card, if no other means are available) .
Please note that these rights are subject to conditions, exceptions, or limitations under applicable data protection laws (for example, to protect third parties or trade secrets). If applicable, we will inform you accordingly.
If you are dissatisfied with the exercise of your rights or with our data protection practices, we invite you to inform us in accordance with Section 2 of this Privacy Policy. In particular, if you are located in the EEA, the United Kingdom, or Switzerland, you also have the right to file a complaint with the data protection supervisory authority in your country. You can find a list of EEA authorities here: https://edpb.europa.eu/about-edpb/board/members_de. You can contact the UK supervisory authority at the following address: https://ico.org.uk/global/contact-us/. You can contact the Swiss supervisory authority here: https://www.edoeb.admin.ch/edoeb/de/home/der-edoeb/kontakt/adresse.html.
12. Do we use tracking and online advertising technologies?
On our website, we use various technologies that allow us, as well as third parties we engage, to recognize you during your visit and, in certain circumstances, to track you across multiple visits. We inform you about this in this section.
This is primarily to distinguish your visits (via your device) from those of other users, in order to ensure the website’s functionality and to enable analysis and personalization. We do not intend to identify you personally, even though we could, insofar as we or third parties we engage could identify you by combining the log data. Even without registration data, the techniques used are designed so that you are recognized as an individual visitor each time you view a page, for example, by having our server (or third-party servers) assign a specific identification number (called a “cookie”) to you or your browser.
We use such techniques on our website and allow certain third parties to do the same. You can configure your browser to block or reject certain cookies or alternative techniques, or to delete existing cookies. You can also add software to your browser that blocks tracking by certain third parties. You can find more information on this in your browser’s help pages (usually under the keyword “data protection”) or on the third-party websites listed below.
We distinguish between the following types of cookies (techniques with comparable functions, such as fingerprinting, are included here):
Necessary cookies: Some cookies are necessary for the website to function as a whole or for specific features. For example, they ensure that you can navigate from one page to another without losing data entered into a form. They also ensure that you remain logged in. These cookies are only temporary (“session cookies”). If you block them, the website may not function properly. Other cookies are necessary so that the server can store the decisions you have made or the data you have entered beyond a single session (i.e., a visit to the website), if you use this feature (e.g., the selected language, the consent given, the auto-login feature, etc.) These cookies have an expiration date of up to [24] months.
Performance cookies: In order to optimize our website and related offerings and better tailor them to users’ needs, we use cookies to record and analyze website usage, sometimes even beyond the session. We do this by using analytics services from third-party providers. We have listed them below. Performance cookies also have an expiration date of up to [24] months. You can find details on the third-party providers’ websites.
Marketing cookies: We and our advertising partners have an interest in targeting advertising, i.e., displaying it only to the people we want to reach. Our advertising partners are listed below. To this end, our advertising partners and we also use—if you consent—cookies that allow us to record the content viewed or contracts concluded. This allows us and our advertising partners to display ads that we believe will interest you, not only on our website but also on other websites that display ads from us or our advertising partners. These cookies have an expiration period ranging from a few days to [12] months, depending on the situation. If you accept the use of these cookies, you will see the corresponding advertisements. If you do not accept these cookies, you will not see fewer advertisements, but simply different ones.
In addition to marketing cookies, we use other techniques to manage online advertising on other websites and thereby reduce reach loss. For example, we may transmit the email addresses of our users, customers, and other individuals to whom we wish to display advertising to the operators of advertising platforms (e.g., social media). If these individuals are registered there with the same email address (which the advertising platforms determine through comparison), the operators display the advertising we have placed in a targeted manner to these individuals. The operators do not receive the personal email addresses of individuals who are not already known to them. In the case of known email addresses, however, they learn that these individuals are in contact with us and what content they have viewed.
We may also integrate other third-party services into our website, particularly from social media providers. These services are disabled by default. As soon as you activate them (e.g., by clicking a button), the respective providers can determine that you are on our website. If you have an account with the social media provider, they may link this information to you and thus track your use of the online services. These social media providers process this data on their own responsibility.
Currently, we use the services of the following service providers and advertising partners (to the extent that they use data about you or cookies placed on your device for advertising purposes):
13. Can this privacy policy be changed?
This privacy policy is not part of a contract with you. We may update this privacy policy at any time. The version published on our website is the current version.
Last updated: March 1, 2026